
BTI Lead Management
A focused field-sales product that turns fragmented lead activity into visible, actionable workflows.
The portfolio
Product decisions. Thoughtful experiences.
Work that connects the two.
Design, development and product management.

A focused field-sales product that turns fragmented lead activity into visible, actionable workflows.
A trade-finance and investment product taken from early problem framing through launch.

A mobile app for National Life Insurance agents and policyholders, bringing policy management onto Android and iOS.

A connected commerce experience with manual deposits, point of sale and inventory operations.

A nationwide mobile healthcare experience designed around the real journeys of police personnel and hospital operators.
AI-assisted CV parsing and candidate-job matching for a two-sided recruitment marketplace serving 300,000+ users.

A digital service system translating complex food-safety processes into guided operational workflows.
Showing 7 of 14 projects
GovTech · Operations
A digital service system translating complex food-safety processes into guided operational workflows.
01Overview
The BFSA Automation System translates food-safety service processes into guided digital workflows.
My role combined product management and UX leadership, spanning process mapping, requirements, stakeholder alignment, interface design and UAT.
02The challenge
Finding a laboratory or test involves several dimensions: food type, testing category, parameters and location.
The product needed to make this information navigable while connecting policy and operational requirements with the interface people use.
03Product & delivery
Translate the service context into understandable requirements and guided product flows.
Structure laboratory and test discovery around useful filters, with a route to detailed service information.
Keep product decisions connected to operational expectations and support validation before release.
04Selected screens