
BTI Lead Management
A focused field-sales product that turns fragmented lead activity into visible, actionable workflows.
The portfolio
Product decisions. Thoughtful experiences.
Work that connects the two.
Design, development and product management.

A focused field-sales product that turns fragmented lead activity into visible, actionable workflows.
A trade-finance and investment product taken from early problem framing through launch.

A mobile app for National Life Insurance agents and policyholders, bringing policy management onto Android and iOS.

A connected commerce experience with manual deposits, point of sale and inventory operations.

A nationwide mobile healthcare experience designed around the real journeys of police personnel and hospital operators.
AI-assisted CV parsing and candidate-job matching for a two-sided recruitment marketplace serving 300,000+ users.

A digital service system translating complex food-safety processes into guided operational workflows.
Showing 7 of 14 projects
PropTech · CRM
A focused field-sales product that turns fragmented lead activity into visible, actionable workflows.
01Overview
BTI Lead Management brings lead activity, daily priorities and field operations into a focused mobile product.
My contribution combined product management and UX leadership, spanning research, workflow design, prototyping and validation.
02The experience
The overview separates upcoming and missed activities so the next follow-up is visible.
A dedicated lead list gives salespeople a direct route into their customer activity.
Attendance, location and activity views bring field operations into the same working context.
03Design process
Frame the experience around sales activity and the information needed to keep work moving.
Connect the core screens into a product flow that can be reviewed before implementation.
Review the proposed workflows against the needs of field sales teams and product stakeholders.
04Selected screens