
BTI Lead Management
A focused field-sales product that turns fragmented lead activity into visible, actionable workflows.
The portfolio
Product decisions. Thoughtful experiences.
Work that connects the two.
Design, development and product management.

A focused field-sales product that turns fragmented lead activity into visible, actionable workflows.
A trade-finance and investment product taken from early problem framing through launch.

A mobile app for National Life Insurance agents and policyholders, bringing policy management onto Android and iOS.

A connected commerce experience with manual deposits, point of sale and inventory operations.

A nationwide mobile healthcare experience designed around the real journeys of police personnel and hospital operators.
AI-assisted CV parsing and candidate-job matching for a two-sided recruitment marketplace serving 300,000+ users.

A digital service system translating complex food-safety processes into guided operational workflows.
Showing 7 of 14 projects
Ecommerce · Commerce
A connected commerce experience with manual deposits, point of sale and inventory operations.
01Overview
A connected commerce experience spanning the storefront, manual deposits, point of sale and inventory operations.
My role combined UI/UX design with frontend development and WordPress implementation, connecting the customer-facing experience with back-office workflows.
02Implementation
Connect storefront journeys with the operational needs of payments, sales and inventory.
Translate the UI into layouts that remain usable across desktop and mobile screens.
Bring the designed experience into the commerce platform while keeping customer and operator workflows connected.
03Connected workflows
The customer-facing experience for browsing and engaging with the business online.
Manual deposits and point-of-sale operations within the broader commerce workflow.
The back-office side of managing the products that support the storefront and sales experience.
04Selected screens