
BTI Lead Management
A focused field-sales product that turns fragmented lead activity into visible, actionable workflows.
The portfolio
Product decisions. Thoughtful experiences.
Work that connects the two.
Design, development and product management.

A focused field-sales product that turns fragmented lead activity into visible, actionable workflows.
A trade-finance and investment product taken from early problem framing through launch.

A mobile app for National Life Insurance agents and policyholders, bringing policy management onto Android and iOS.

A connected commerce experience with manual deposits, point of sale and inventory operations.

A nationwide mobile healthcare experience designed around the real journeys of police personnel and hospital operators.
AI-assisted CV parsing and candidate-job matching for a two-sided recruitment marketplace serving 300,000+ users.

A digital service system translating complex food-safety processes into guided operational workflows.
Showing 7 of 14 projects
InsurTech · Redesign
A UX redesign for Guardian Life Insurance Ltd, rebuilding the website experience around how customers actually evaluate and buy insurance.
01Overview
Guardian Life Insurance Ltd's existing site made it hard to compare plans or understand coverage at a glance. The redesign restructures the core pages — homepage, plan listings and policy detail — around the questions a prospective policyholder actually asks first.
The work focused on information hierarchy and visual trust signals as much as visual polish, since insurance buyers need to feel confident before they commit.
02Redesign focus
Reviewed the existing site's plan pages and checkout flow to identify where customers dropped off or lost confidence.
Restructured plan comparisons and coverage details around the decisions customers need to make, not the org chart behind them.
Introduced a cleaner visual language built for trust — clearer typography, consistent iconography and plainer language.
03Selected screens