
BTI Lead Management
A focused field-sales product that turns fragmented lead activity into visible, actionable workflows.
The portfolio
Product decisions. Thoughtful experiences.
Work that connects the two.
Design, development and product management.

A focused field-sales product that turns fragmented lead activity into visible, actionable workflows.
A trade-finance and investment product taken from early problem framing through launch.

A mobile app for National Life Insurance agents and policyholders, bringing policy management onto Android and iOS.

A connected commerce experience with manual deposits, point of sale and inventory operations.

A nationwide mobile healthcare experience designed around the real journeys of police personnel and hospital operators.
AI-assisted CV parsing and candidate-job matching for a two-sided recruitment marketplace serving 300,000+ users.

A digital service system translating complex food-safety processes into guided operational workflows.
Showing 7 of 14 projects
Web · Landing Page
A standalone landing page design built for a focused single-product pitch, from hero section through to call-to-action.
01Overview
A single-purpose landing page designed to carry a visitor from a clear value proposition through to one call-to-action, without the distraction of a full site's navigation.
02Design focus
Built the page around one goal, removing anything that competed with the primary call-to-action.
Used scale and spacing to guide the eye from hero message down to the conversion point.
03Selected screens