
BTI Lead Management
A focused field-sales product that turns fragmented lead activity into visible, actionable workflows.
The portfolio
Product decisions. Thoughtful experiences.
Work that connects the two.
Design, development and product management.

A focused field-sales product that turns fragmented lead activity into visible, actionable workflows.
A trade-finance and investment product taken from early problem framing through launch.

A mobile app for National Life Insurance agents and policyholders, bringing policy management onto Android and iOS.

A connected commerce experience with manual deposits, point of sale and inventory operations.

A nationwide mobile healthcare experience designed around the real journeys of police personnel and hospital operators.
AI-assisted CV parsing and candidate-job matching for a two-sided recruitment marketplace serving 300,000+ users.

A digital service system translating complex food-safety processes into guided operational workflows.
Showing 7 of 14 projects
Web · UI Design
Website UI design for an SEO agency, built to present services and case results with a clean, conversion-focused layout.
01Overview
A website UI design for an SEO agency, built around a clear services-and-results narrative aimed at converting visitors into leads.
02Design focus
Structured the homepage around services and proof of results, ahead of secondary content.
Kept calls-to-action clear and repeated at natural decision points down the page.
03Selected screens